CHAPTER ONE

INTRODUCTION

1.1. Background of the study

This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV)

as related to children behavioral problems (A study of Yakurr Local Government Area).

The mass media is the means of passing information through the use of various channels

or media (television radio newspaper e.t.c.) to a large heterogeneous crowd. The mass media is

a significant force in modern culture communities and individual are bombarded constantly with

messages from a multitude of sources mainly television billboard and magazine. The messages

of the media promote not only moods attitudes and a sense of what is and not important. In this

study we are focusing on the electronic form of communication.

The television is a system of sending and receiving pictures and sound by means of

electronic signals transmitted through wires and optical fibers or by electronic magnetic

radiation. Television is the most widespread form of communication in the world. These

widespread availability and exposure makes the television the primary focus of most mass media

discussions. Therefore television plays a role in grooming of culture or social behavior of lives.

Television has become one of the most powerful times activity ever since its birth in

Nigeria it has shared pattern of behavior. Television has educated informed entertained

individuals in so many ways. Television has also brought about cultural pollution of cultural

beliefs and norms. Television Is a telecommunication for transmitting in receiving moving

images that can be monochrome (black and white) or colored with or without accompanying

sound. Television may also refer specifically to a television set television programming or

television transmission.

Programming is broadcast by television stations sometimes called „channels‟ as a vehicle

for entertainment and news. Since the 1950s television has been the main medium for molding

public opinion.

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Television is said to be one of the most popular and persuasive form of communication it

is found in most homes in Nigeria is a medium of communication with sound visual

compliments it makes uses of electronic media.

The media influence on children is as old as the media itself there isn‟t a doubt that that

the media has an impact on a child but is it so influential that it can make a child do something

that they would never thought of doing it till they see it on television.

1.2 Statement of the problem

The youths and children constitute a large percentage of audience of television stations in

Cross River State. The Breath Away programme has highlighted a lot of antisocial characteristics

and tendencies have been viewed by a lot of children in Cross River State.

Therefore this study is to research on the impact of Breath Away Cross River

Broadcasting cooperation (CRBC TV) on the social behavior of children and the possible

solutions using Yakurr Local Government as case study.

1.3 Objectives of the study

The following are the objectives of the study

To know the number of children exposed to the Breath Away Programme Cross River

State Broadcasting Television.

To know how parents and guardians guide their children on the viewership of the Breath

Away Programme Cross River State Broadcasting Television

To know the impact of Breath Away Programme on children of Yakurr Local

Government Area

1.4 Research Questions

What number of children in Yakurr Local government Area have access to Breath Away

Television Programme?

How can parents guide their children on the viewership of Breath Away Programme?

What is the impact of Breath Away on the lives of children in Yakurr Local Government

Area?

1.5 Research Hypotheses

H1 – Every child has access to Breath Away Television Programme (CRBC) in Yakurr Local

Government Area

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H0- Every child hasn‟t access to Breath Away Television Programme (CRBC) in Yakurr Local

Government Area

H2-Parents can guide their children on viewership of the Breath-Away television programme.

H0-parents can‟t guide their children on viewership of the Breathe Away television programme.

1.6. Scope or delimitation of the study

This research is on children in cross river state that have been exposed to the programmes

breath away CRBC TV using yakurr lga as our focal point

1.7. Significance of the study

At the end of these study the work should have to light the dangers breath away

programme on the lives and social behavior of children .thus this will serve as a guide to

broaden knowledge and the write up will also benefit media workers mass communicator

student and the public generally.

1.8 Definition of terms

This work was operationally defined

Operational definition: This is the definition of terms given in the researchers personal

understanding as its related to the work.

Impact: The effect the breath away has on children.

Breath Away: This Programme is aired by CRBC TV from 9am to 1pm during the day and 9pm

to 12pm in the night. It covers or airs the Calabar carnival celebration

Relate: To concern involves or apply to somebody or something officially

Social behavior-It is the way an individual relates to the society behavior wise.It is the behavior

of a person while relating with others.

Problem: A Difficult situation matter or person.

Children: A young human between birth and puberty.

CRBC: A network station owned by Cross River State.

Television: An electronic device for receiving and reproducing the images and sounds of a

combined audio and video signal.

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